all websites are not created equal
Websites Built To Sell
and look good doing it
Unlike most other web design companies we prioritise sales over design. Unless you only want a website for a hobby or interest then you’ll want it to bring you profit. The internet is now a mature market, the days of “build it and they will come” have long gone. A well-built website is essential in all markets, whether it actually sells for you via e-commerce or presents your business to potential customers and clients.
Websites In 2020
this is what is required
Fast Load Times
Today’s online consumers don’t hang around for sites to load, five seconds at best. If you have a website that’s slow they’ll move on to your competition. Luckily there are ways to speed up all websites using high quality hosting and various optimisation techniques proven to increase speeds dramatically.
The usage of mobile devices has now become the norm. In order for your business to be seen by your customers your website must also adapt utilising a “responsive” framework resizing the layout to different devices. Many older websites lack this essential capability and must be updated.
The internet is a faceless place where transactions are performed largely on trust which must be established fast. Put your customer’s mind at ease using testimonials, social media connections, a real contact address and a strong “about” page. Research has found that customers now visit the “about” page primarily.
A great looking website is useless if your customers can’t navigate around it or read the text they require, especially on mobile. Information should be clear and positioned where customers expect it. When design takes over this can become a threat to usability and your business will suffer as a result.
Calls To Action
A website that doesn’t actually ask a customer to take an action is a waste of time. Unless you are trying to increase brand awareness then no “calls to action” means no sales. Phone numbers and other contact methods can often be overlooked when design takes precedent to sales. Does your website have a visible contact method above the fold?
Presentation Of Content
Design is an asset required in business to convey messages about your business and its place in the market. It should be clear and allow your services/products room to sell themselves. A good business presents itself in the best possible way to inspire consumer trust and present a clear identity. The right content must be presented in the right way.
An SEO Strategy
In order for Google to recognise what and where your business is at the bare minimum a basic onsite SEO strategy should be employed. Even the smallest of changes can have a dramatic effect on your website’s organic search results, this is especially true for rural small businesses where competition is low and opportunities are high.
Once your website is live it’s time to bring in the right type of traffic. Many website design companies stop here but in reality this is where the real battle begins. If you would like to discuss your business with us please submit your website for a free ausit, this will give us a good idea of where your business is currently and what can be done in the future.
Four Stages To A Perfect Website
how we work
Stage 1: Communication
Stage 2: Planning
Stage 3: Building
Stage 4: Test & Tweak
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We are a virtual digital agency based in Sydney NSW working with clients across Australia and globally to increase online profits through effective application of digital marketing strategies.