Social Media Marketing

control the conversation

The New Frontier

offering huge opportunities

There’s an old marketing rule that states that in order to connect with your customers you must first find out where they spend their time. Even though the majority of users browse social media for personal and emotive reasons there is also a large demographic that is strongly influenced by others via social media channels. Remember that the choice to engage in social media may not be yours to make as conversations regarding your business are likely to be taking place regardless, steering them is wise.

Although the approach is slightly different, traditional marketing strategies can work as well as new approaches designed for this new mass market medium. You will notice that successful social media companies have all devised a way of monetizing their service, because of this there is a distinct difference in approach between free marketing strategies and paid ones.

Popular Social Channels

and when to use them


Facebook is currently king of the social media family, a massive user base means that the reach possible through Facebook is still second to none. Brand “tribes” have been created by the likes of Apple and other leading brands but for small business owners a free business page can also be used for customers to share and like pages. People are more likely to engage with businesses shared by trusted others. Facebook gives the business owner opportunities to keep customers up to date with the launch of new products and offers.

Facebook also has a paid marketing service where the business owner can advertise on potential customers feeds. These campaingns can be highly targeted by region and a range of demographics.


Instagram has come along way since being somewhere to display your family photos. As a visual channel it is ideal for showing off products and the quality of photography on show has rapidly increased in line with it’s marketing potential.

Following on Facebook’s coat tails Instagram now offers promoted posts and advertising opportunities that can spread your business presence to targetted audiences and allow you to display your advert on other pages. This allows you to market your business on the pages of highly popular users already catering to your target demographic.


Pinterest has been growing steadily and is now a powerful visual channel for displaying and spreading product information. With a high majority of its users female Pinterest is an ideal marketing channel for fashion, homewares and other female dominated markets. Users can pin things they like from other users creating a complex web of items often organised in virtual “mood boards” in the users dashboard.

Again, much like the other social media platforms discussed before Pinterest is monetized through a paid promotion service. This allows users to promote posts to other users not yet subscribed to their channels. With over 70 million users Pinterest can be an incredible marketing opportunity for businesses that have highly visual products.


The value of Twitter as a marketing medium is much debated. Whether it is worth you using it for your business depends on who you wish to target. Twitter tends to be popular with professionals and celebrities, and is often used to discuss real time news and events.

Larger companies can use Twitter to create brand hype, communicate with customers and announce new products and offers. Again Twitter has a promoted post facility allowing widespread dissemination of tweets to targetted demographics. Twitter should be considered for certain products and services which require “getting the message out there” to prospective customers you know are listening.

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We are a virtual digital agency based in Sydney NSW working with clients across Australia and globally to increase online profits through effective application of digital marketing strategies.

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