getting your message out
Creating great content
that Google loves
In a crowded and competitive online market it can be difficult to be heard, especially for small businesses. The key to making sales online is to go that step further than the competition, creating great content is one way to achieve this. Through the use of words and images the prospective customer can be convinced that your business is the one to go with.
Types of content
and how it is used
Online marketing focuses highly on sales copywriting, the majority of consumers now take little time to judge your business’s offering. This means that the textual content of your website must be razor sharp and aimed at converting customers as soon as possible. Typos and cultural errors can lead to customers switching their attention fast, all copy must be gramatically and tonally correct. Google also appears to love fresh content and indexes sites based on textual content and keywords. Successful copywriting now also focusses on SEO.
Prospective customers are making decisions based on a series of subtle judgments. One of these is the quality of images used throughout your marketing. Professional photography is an immediate statement about the status of your business, if you use badly optimised, small or poorly shot images your customers may react negatively. Big companies already understand this. But for the small business owner this presents a simple opportunity to leapfrog their competition by presenting high quality images of their business and staff.
Videos have been proven to increase customer engagement and improve the chances of making a sale. If you’re in a competitive market or one that has a sensitive relationship with the customer then having a video on your “about” or “home” page can instantly create a connection with your prospects. Services where trust is important can be instantly elevated by showing your business in a tangible and friendly manner using video. If you’re selling a complex product that requires demonstration a professional video will improve your chance of sales.
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We are a virtual digital agency based in Sydney NSW working with clients across Australia and globally to increase online profits through effective application of digital marketing strategies.